My Role
Research and gathering information on the industry.
- The landing page optimisation to increase conversion(ticket sales)
Designing ad creatives
Writing copy on all facets of the campaign.
Background
The Scottish Business Conference 2025
The Scottish Business Conference 2025 is the only business conference in Scotland specifically designed to increase the ROI in your business. It features multiple UK business experts across various industries who share proven business systems.
Their aim is to deliver exceptional value and help skyrocket your business in a short time.
Some of the speakers were:
- Adam Stott
- Ollie Ollerton
- Lee McQueen
- Paul McFadden
- Richard Dickson
- Andy Harrington
- Dr. Alka Patel
And many more.
Business Goals
Sell tickets to the Scottish Business Conference https://scottishbusinessconference.com/
Project Actions
I started by creating a customer avatar for this product .
Traffic:
The main means of traffic for this lead generation campaign was Facebook Ads.
The campaign objective was a Sales Campaign to get clients to fill the form on the website to get a FREE Quote from the company.
The CRM used for the leads was Monday.com
Ad Creatives used for this campaign:
Audience Targeting:
The audience targeting was between Broad based targeting from 18 – 65+, Interest based targeting from 30 – 65+ and retargeting campaigns.
Result:
The screenshot above shows the result across various META Ad campaigns for the Scottish Business Business 2025.