PERFORMANCE MARKETER & CREATIVE STRATEGIST · BERLIN
I turn ad spend into revenue.
£20,000 of my Meta ads once came back as £152,000 in ticket sales. That is the job: research the buyer, write the ad that stops them, build the page that converts them, and track every cent back to a sale.
paid media managed
£1M+
Over a million pounds of other people’s money, spent across 1,001 Meta campaigns. Every pound against a CPA, CPL or ROAS target agreed before the first ad went live.
From the ad account
Total spent
£1,153,633
Campaigns
1001
Impressions
140.6M
Source: Meta Ads Manager, account totals. Screenshot available on request.
7.6x
Return on ad spend: £152k in revenue from £20k
55%
Cost per acquisition, cut by testing creatives
↓ Lower is better
5000+
Qualified leads from 10+ funnels I built
+35%
Average conversion uplift on pages I optimised
SELECTED WORK.
What went in.
What came back.
See all work →
Scottish Business Conference · Meta + LinkedIn
£105k of ads that paid for themselves, then a room that sold £3M+
305 tickets from Meta and LinkedIn paid back the full ad spend, helping fill a room of 500 business owners for the coaching sold live on stage.
305
tickets from ads
500
attendees
£3M+
tickets from ads
Read case study →
Paul McFadden Wealth · Meta + GoHighLevel
£3,000 of Meta ads, £13,365 in course sales
A free ebook, a free course, then a £495 programme, with email and phone follow-up for everyone who didn’t buy first time. 555 downloads became 27 paying customers.
£5.41
per lead
27
sales at £495
4.5x
ROAS
Read case study →
Coaching · free workshop funnel
£6,663 of ads behind £100k+ in coaching sales
A free workshop as the front door, high-value coaching behind it. I ran the two-month Meta campaign that filled the seats.
301
free tickets
£22.14
per ticket
100k+
in revenue
Read case study →
Prestige Homes · Berlin lead generation
£34 to win a customer worth £1,300
Meta ads, landing page, copy and creative for an English-speaking painting and deep-cleaning company serving expats. Sales conversion rose from 11% to 35%.
500
leads
£7-12
per lead
38:1
revenue to CAC
Read case study →
Post-mortem
The one that
didn’t work.
Every media buyer has campaigns like this. What matters is whether you can say exactly why.
Afro Eclipse at MAAYA Berlin · Meta sales · Oct 2026
Six times the ticket sales. Still a loss.
An Afrofuturist two-day event needed 100 tickets to be viable and had sold 4 with a week to go. I had five days and €1,000 of Meta ads. It ended at 24.
100
tickets needed
4 → 24
tickets sold
€50
per ticket
€15
price per day ticket
2,222
site visits, 0.9% bought
01 · WHAT BROKE
Meta was flying blind. Tickets for the two days sat on two separate links with no pixel, so the algorithm optimised for clicks, not sales, and never left the learning phase. The creative arrived after launch, so the test window shrank to days.
02 · WHAT THE DATA SAID
I tested five audience avatars. People clicked on belonging, not on the concept: ads about connecting the diaspora, and one line, “What are you wearing to the future?”, won in every audience. Afrofuturism itself was too niche to sell to a cold audience.
03 · WHAT I’D DO NEXT TIME
Launch 4-6 weeks out with creative ready. One ticket page with Pixel and Conversions API. Sell fashion and self-expression, with Afrofuturism as the wrapper. And fix the maths first: at €15 a ticket, €1,000 of ads needs a €10 cost per ticket just to break even.
The lesson: tracking first, creative second, spend third.
Read the full post-mortem →
What I do
Three skills.
One number: revenue.
01
Paid media
Media buying with a target attached. We agree the CPA, CPL or ROAS first; then I plan the funnel, set the budgets and bids, and scale what clears the number.
02
Creative strategy
The ad is the targeting now. I write hooks and angles from customer research, then test video against static and headline against headline until the data picks the winner.
Experience
Where I’ve
done it.
Download full CV →
Social Media & Creative Strategist
Maaya · Berlin · Ticket sales up 500%
Jun 2026 – now
Demand Generation & Growth Marketer
Prestige Homes · Berlin · Sales conversion 11% → 35%
Dec 2025 – Apr 2026
Media Buyer & Performance Marketing Manager
Growth Getters · Glasgow · £600k+ a year in ad spend
Aug 2024 – Nov 2025
MSc Digital Marketing
BSBI · Berlin
2024 – 2025
BSc Electrical and Electronics Engineering
University of Lagos
2013 – 2018
Blog
Notes, episodes
and experiments.
What I’m learning about paid media, creative and the business behind them. Plus the podcast and the side projects.
Article · Tracking
Why I tracked free tickets as “checkouts”
The pixel decision that kept two Meta campaigns learning from the right people.
[Date] · 4 min
Read →
Article · Tracking
Why I tracked free tickets as “checkouts”
The pixel decision that kept two Meta campaigns learning from the right people.
[Date] · 4 min
Read →
Article · Tracking
Why I tracked free tickets as “checkouts”
The pixel decision that kept two Meta campaigns learning from the right people.
[Date] · 4 min
Read →