PERFORMANCE MARKETER & CREATIVE STRATEGIST · BERLIN
I turn ad spend into revenue.
£20,000 of my Meta ads once came back as £152,000 in ticket sales. That is the job: research the buyer, write the ad that stops them, build the page that converts them, and track every cent back to a sale.
paid media managed
£1M+
Over a million pounds of other people’s money, spent across 1,001 Meta campaigns. Every pound against a CPA, CPL or ROAS target agreed before the first ad went live.
From the ad account
Total spent
£1,153,633
Campaigns
1001
Impressions
140.6M
Source: Meta Ads Manager, account totals. Screenshot available on request.
7.6x
Return on ad spend: £152k in revenue from £20k
55%
Cost per acquisition, cut by testing creatives
↓ Lower is better
5000+
Qualified leads from 10+ funnels I built
+35%
Average conversion uplift on pages I optimised
SELECTED WORK.
What went in.
What came back.
See all work →
Scottish Business Conference · Meta + LinkedIn
£105k of ads that paid for themselves, then a room that sold £3M+
305 tickets from Meta and LinkedIn paid back the full ad spend, helping fill a room of 500 business owners for the coaching sold live on stage.
305
tickets from ads
500
attendees
£3M+
tickets from ads
Read case study →
Paul McFadden Wealth · Meta + GoHighLevel
£3,000 of Meta ads, £13,365 in course sales
A free ebook, a free course, then a £495 programme, with email and phone follow-up for everyone who didn’t buy first time. 555 downloads became 27 paying customers.
£5.41
per lead
27
sales at £495
4.5x
ROAS
Read case study →
Scottish Business Conference · Meta + LinkedIn
£105k of ads that paid for themselves, then a room that sold £3M+
305 tickets from Meta and LinkedIn paid back the full ad spend, helping fill a room of 500 business owners for the coaching sold live on stage.
305
tickets from ads
500
attendees
£3M+
tickets from ads
Read case study →
Scottish Business Conference · Meta + LinkedIn
£105k of ads that paid for themselves, then a room that sold £3M+
305 tickets from Meta and LinkedIn paid back the full ad spend, helping fill a room of 500 business owners for the coaching sold live on stage.
305
tickets from ads
500
attendees
£3M+
tickets from ads
Read case study →
Post-mortem
The one that
didn’t work.
Every media buyer has campaigns like this. What matters is whether you can say exactly why.