My Role
Research and gathering information on the industry.
Creating copy on the Landing page.
The landing page design and optimisation to increase conversion
Designing ad creatives
Writing copy on all facets of the campaign.
- Directing traffic from META ads.
Background
Nexus Solar Power is a Renewable energy company based in North Yorkshire England and needed help with generating high-quality leads for their solar power installation services to homes in North Yorkshire.
Business Goals
Generate leads that turn to sales.
Project Actions
I started by creating a customer avatar for this product .
Customer Avatar:
Landing Page Optimisation:
Old Landing Page
New Landing Page: Traffic was sent to the new landing page
Traffic:
The main means of traffic for this lead generation campaign was Facebook Ads.
The campaign objective was a Sales Campaign to get clients to fill the form on the website to get a FREE Quote from the company.
The CRM used for the leads was Monday.com
Ad Creatives used for this campaign:
Audience Targeting:
The audience targeting was between Broad based targeting from 30 – 65+ and Interest based targeting from 30 – 65+
Result:
I ran three different campaigns over the course of 3 months and the CPA reduced with each campaign after optimising the ad campaigns.
I achieved a CPA just under £100 by the third campaign and a total of 28 leads for the business with a total ad spend of £3,970.16.
This brings my average CPA over the three campaigns to £141.79
The value of each lead to the business is between £6,000 – £12,000.