My Role
Run META Ad campaign.
The landing page optimisation to increase conversion(ticket sales).
Designing ad creatives.
- Writing copy on all facets of the campaign.
Background
Digital Domination Workshop
This is a monthly business event for business owners looking to grow their business online and cut business cost using AI Systems. It serves as a top of funnel strategy to bring clients into the coaching business(Education) and agency accounts(Done for you systems).
Business Goals
Sell tickets to Digital Domination Workshop https://digitaldominationworkshop.com/lp1
Project Actions
I started by creating a customer avatar for this product .
Traffic:
The main means of traffic for this lead generation campaign was Facebook Ads.
The campaign objective was a Sales Campaign to get clients to fill the form on the website to get a FREE Quote from the company.
The CRM used for the leads was Monday.com
Ad Creatives used for this campaign:
Audience Targeting:
The audience targeting was between Broad based targeting from 18 – 65+, Interest based targeting from 30 – 65+ and retargeting campaigns.
Result:
The screenshot above shows the result across various META Ad campaigns for Digital Domination workshop.
The campaign had a total spend of £6,663.52 and sold 300 tickets with a CPA of £22.14.
Business coaching sales for this campaign generated over £100,000 in revenue.