My Role
Research and gathering information on the industry.
Creating copy on the Landing page.
The landing page design and optimisation to increase conversion
Writing copy across all parts of the campaign.
- Directing traffic from META ads.
Background
Nexus Solar Power is a Renewable energy company based in North Yorkshire England and needed help with generating high-quality leads for their solar power installation services to homes in North Yorkshire.
Business Goals
Get monthly paid subscription to the Skool Group.
Landing Page Optimisation:
New Landing Page: Traffic was sent to the new landing page
Traffic:
The main means of traffic for this lead generation campaign was Facebook Ads.
The campaign objective was a Sales Campaign to sell the SKOOL Community Group.
Audience Targeting:
The audience targeting was between Broad based targeting from 30 – 65+ and Interest based targeting from 30 – 65+
Result:
The ad sets were split between video ad creatives and static ad creatives but the same audience.
This was done to split test which creatives performed better to sell access to the SKOOL community.
The video creatives performed better.
The campaign brought in 75 community members at £16.94 CPA. The total money spent on this campaign was £1,270.73.