My Role
Research and gathering information on the industry.
- The landing page optimisation to increase conversion(ticket sales)
Designing ad creatives
Writing copy on all facets of the campaign.
Background
Nexus Solar Power is a Renewable energy company based in North Yorkshire England and needed help with generating high-quality leads for their solar power installation services to homes in North Yorkshire.
Business Goals
Sell tickets to the Scottish Business Conference https://scottishbusinessconference.com/
Project Actions
I started by creating a customer avatar for this product .
Traffic:
The main means of traffic for this lead generation campaign was Facebook Ads.
The campaign objective was a Sales Campaign to get clients to fill the form on the website to get a FREE Quote from the company.
The CRM used for the leads was Monday.com
Ad Creatives used for this campaign:
Audience Targeting:
The audience targeting was between Broad based targeting from 18 – 65+, Interest based targeting from 30 – 65+ and retargeting campaigns.
Result:
I ran three different campaigns over the course of 3 months and the CPA reduced with each campaign after optimising the ad campaigns.
I achieved a CPA just under £100 by the third campaign and a total of 28 leads for the business with a total ad spend of £3,970.16.
This brings my average CPA over the three campaigns to £141.79
The value of each lead to the business is between £6,000 – £12,000.